6 days ago
Boiled down, winemaking is a series of simple tasks, starting with the crushing of (typically) grapes, and ending with the bottling of juice that has been fermented, and (frequently) clarified and stabilized.
But in reality, it’s a complex activity requiring an artistic paradigm, scientific mind and a factory robot’s rigor. A winemaker’s level of experience, the culture in which they came from and find themselves in currently, the vineyard’s terroir, the varietals they’re working with, the weather that vintage experienced, their goals in terms of taste, how recently they’ve had coffee or gotten laid, all of these big and little things impact on every action the winemaker decides to perform, and therefore, the final product of the wine. 🍷
Winemakers rarely are in the “business” of wine to “make money.” (That’s good, because there are very few rich winemakers among the 8,700+ winemakers in the U.S. alone, never mind the tens of thousands worldwide). Some see it as avocation, others are continuing a family tradition, some just straight up enjoy it. 🍷
Now, don’t get me wrong, as a lover of tasty wine, I relish nothing more than gulping down a beautifully written but vicious takedown of bad wine on Instagram. One more I don’t have to try! And in private, I’ve been known to blast brands, and even entire regions for just not being my taste, but I generally don’t here (unless it’s just a complete bomb) because taste is subjective and I know how much time and effort these winemakers pour into their craft. I mean, a lemon is a lemon. But whether that lemon tastes good to you? That’s debatable. #winos … how do you decide whether to just post the good news or leave room for both on your feed?