2 hours ago
"ARRIÈRE PLAN" 📸✨👊 #HighAsSun #artisticdirection
FI-NA-LLY , I’m able to share one of my 2018 creative baby that I’m the most proud of : The Editorial of @Social.Tease last collection "Arrière-plan". Indeed, as I was saying in my last posts, I had the incredible opportunity to be the art director of the project.
And out of all my artistic facets, I got to admit that collaborating with brands/designers to give life to the creative vision of their universe is one of the things that makes me feel the most accomplished.
For many reasons, 2018 hasn’t been a year during which I’ve collaborated with a lot of designers which got me frustrated, but for that same reason I highly value this project.
It has been the rare occasion to implement my gift for perceiving my collaborators mindsets and the energy they’re trying to communicate throughout their brands.
That is to me magical and an incredible way to push a brand to its higher level, which is when they are at the stage where they’re offering more than a product and they’re also expressing a state of mind, a lifestyle, a spiritual message and a mood.
In this case, it is @itsjeanjulien universe that we’ve materialized to highlight the collection Arrière Plan and @social.tease essence.
The key words that came out of the brainstorming that we had were :
Revolutionary spirit against the overconsumption and the overproduction, the contribution to the planet protection, the quality over the quantity / the thirst for profit that the clothing industry can demonstrate.
Also the image of the brand revolves around the black color which is a representation of mystery, discipline, restraint, depth of spirit, solitarism.
and possession of oneself. 1/2 at OURHQ