6 months ago
On February 7th, Calvin Klein announced the latest iteration of its multi-year ongoing partnership with The Andy Warhol Foundation for the Visual Arts. Andy Warhol‘s Silver Clouds is being presented as a reimagined, site-specific installation at the Calvin Klein Madison Avenue flagship store. The installation is open to view and interact with through February 28th at 654 Madison Avenue in New York City.
Warhol‘s original artwork featured fifteen gleaming, pillow-like balloons, echoing the ethereal interior of his original 47th Street clubhouse, the aptly-named Silver Factory. A watershed moment of modern art, Silver Clouds was a rare and iconoclastic piece of its time which blurred traditional boundaries of the relationship between artwork and viewer, and was first installed at New York‘s Leo Castelli Gallery in 1966.
As part of the ongoing creative collaboration between #RafSimons, Chief Creative Officer of #CalvinKlein, and The #AndyWarhol Foundation, the balloons for this installation are printed with images found in the new Spring 2018 Calvin Klein runway collection: the twisted metal wreckage of #Warhol‘s Death and Disaster series, and portraits of confidantes #DennisHopper and #SandraBrant. The macabre prints draw dynamic contrast to the dreamily Pop canvases on which they have been printed.