5 hours ago
How to create a retail environment that puts people in the mood to buy:
1) The Threshold
The threshold area, also known as the "decompression zone," is the very first space that clients see in your salon company. The first 5 to 15 feet worth of space is where your clients make the transition from the outside world and first experience what you have to offer. Here, clients also make critical judgments like how high or low end your salon is likely to be and how well coordinated your lighting, fixtures, displays, and colors are. .
2) Then, Turn Right
90% of consumers turn right unconsciously upon entering a salon. The first wall they see is often referred to as a "power wall," which acts as a high-impact first impression vehicle for your retail. So, be sure to give it extra special attention in terms of what you choose to display and how you display it — whether it's your new or seasonal items, high-profit or high-demand products, or as a place to tell your product's stories. .
3) Slow Them Down
With all the time and effort you've put into displaying retail, the last thing you want is for clients to miss it. One way retailers combat this is through creating breaks that force them to pause. Most salon use of what's referred to as "outposts," which are special display fixtures in an open area. These displays encourage impulse purchases while complementing products on display in close proximity.
4) Moving Forward
At the end of the day, you need to focus on the client journey. Have a walk-through yourself and see where the visual cues guide you or get your staff, friends, or family to do the same and give you honest feedback. Observe your clients and see what they're drawn to, what they avoid, and how they move, then match that with your intended design. If you keep resilient and keep your eyes and ears open, you'll be sure to create a retail design that's a win-win for both you and your clients. .
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