11 minutes ago
Lucky and unlucky numbers have a niche in modern society although numbers cannot by themselves influence a person's life. Skeptics regard numerology as superstition using numbers to give a veneer of scientific authority.
THEORY "In business, there is randomness in the market and people want control over events," says a psychologist. Superstition can provide control, comfort, and confidence.
Thirteen is unlucky as there are 13 full "crazy" moons in a calendar year. 4 is unlucky to Chinese and Japanese as it spells death.
8 is lucky to Chinese as it sounds like “wealth”. “7 is good in many countries, but bad in others,” explains author David Ricks.
Numerology is visible practically everywhere.
1. REAL ESTATE During 1999-2011, Findaproperty.com reported much fewer sales of homes on the 13th of the month; and of properties with number 13.
2. TALL BUILDINGS Often a hotel has no 4th, 13th or 14th floor. A Hong Kong condominium skipped floors 40 to 59 but used sixes and eights. Its top floors are 66, 68 and 88.
3. TRANSPORT Nippon Airways has no seat with 4, 9 or 13. A car society scraps "13" in new number plates.
4. PRODUCTS & PRICES In Japan, “Four golf balls in a pack don’t sell.” Counter-intuitively, some shoppers pay more for less (e.g. pack of 3 instead of 4). Asians delight to sell or buy at lucky prices.
5. LUCKY DATES Hong Kong Disneyland opened on Sep 12, auspicious on the Chinese almanac; and Beijing Olympics began on 8/8/08 at 8 p.m.
People see lucky or unlucky numbers in house numbers, floor levels, seats, car number plates, prices, dates, time, products, brands - basically to keep faith in tradition. Many seek control, comfort and confidence in a highly random market. This they often do irrationally.
Interestingly, non-believers get converted for fear of losing out. They "rather believe than not, especially when they have nothing to lose."
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