2 hours ago
Do you know the feeling when you craft amazing content, you pure your heart and soul out every week, something valuable but it's still not getting the traction?
You get discouraged and you stop again?
The problem is NOT your content, the problem is we usually don't give enough time to people to consume and not everyone consumes content the same way.
I can't read blogs (If you are like me scroll to the ✔️ s ;) ), I'm just too impatient, but if I have a 2-3 minute video with the steps, I watch it and maybe even implement it straight away.
There are people who love to read the blog posts and watch the videos.
We also are on the different level on our buying cycle, some of them need even the "why" but some of us just want to make the quick decision is that for me or not, that's it
So we have to repurpose and we have to spread the message as often as possible. With the algorithms on FB and IG I think you just can't post too much.
The easiest way to repurpose your content is to shoot a video and get it transcribed.
. ✔️ After you did the live video for example, you download it to your device. .
✔️ Upload it to google drive
IF YOU HAVE A VA:
✔️ Your VA knows when you go live, so the same day she logs in, downloads the file and
If you don't:
✔️ Go to rev.com or temi.com and upload the file, order the transcript.
✔️ Check back in after a couple of hours and download the transcript.
. ✔️ Create a blog, newsletter, social media posts and images; slides and short teasers from the transcript.
. ✔️ Spread out the different type of content on the different social media platforms through out the week, month and even can schedule to get recycled in 3 months.
Here you have it.
It is a process you have to get used to, it will need a little trial and error, see where you have resistance, but even Gary V's team works like this.
So go ahead and let me know how it worked for you and which part is the most challenging for you.
Look forward hearing from you.