2 days ago
🌱✨ Which tea would you buy?
PGtips is top left and it costs 89kr for 80 bags that’s about £7.50, I imagine you Brits throwing your hands up in alarm 😆 and yet think what it would be like if we paid a better price to farmers and were willing to pay more for a cuppa at home?🌱✨
I gave a talk this week about British Tea culture and it was SOOOO much fun. 🇬🇧
So here’s a fun fact: did you know that the P.G. in PGtips stands for pre-gest, like in di-gest?
I had no idea! But it’s true. And a lot of tea marketing used to be health based marketing, because tea is just so good for you 😁
Of course it is. That’s how it became Britain’s national drink. Today the 66 million people in the U.K. drink approx. 165 million cups of tea per day. That’s a lot of tea!
In Malmö we talked about whether to put milk in first, where to place your teaspoon, what’s in an afternoon tea, and a cream tea, and I learnt something new about Cornish and Devonshire scone rivalry! Who wouldn’t fancy a scone and a cup of tea after that? 😉
So grateful to @afternoontealady for the invitation! Great to see you there @heichateaclub @theearlgreystory 📸 is from my adventures last week. It’s a small part of the tea selection at @tehusetjava in Lund
#timefortea #harrietcamellia #goodtribeco #tealecture #britishteaculture #teatalk #tesälskapet! #telund #builderstea #fancyacuppa #teaanthropologist #anthropologyoftea #teabagtea #kusmitea #nutetea #pukkatea #pgtips at Helsingborg, Sweden