28 days ago
20/3/19 || 3:42pm
I had been watching this platform evolve for some time; mama’s sharing, bonding, connecting, women inspiring, challenging, supporting.
I had witnessed the rise of the Influencer in our community of mum’s, the brand exposure, the product endorsement, the collaborations, the curated posts.
I had celebrated and congratulated mama’s who were working on their personal brand towards a goal of being able to create revenue streams for their content, their creativity, their authenticity so they could in turn provide for their whanau, contribute to their household, nourish their passion projects.
I had also bore witness to nasty comments and mean sarcasm, screenshots and judgements, assumptions and sweeping statements that lead to people publicly defending themselves, explaining themselves, when they were not obliged to.
Yes, there were some who were not my cup of tea, some who were not who they presented in real life versus online, some who seemed to be chasing influencing just for free stuff. There was also jealousy and often awkward statements that didn’t need airtime in the first instance, ending with “you do you but I personally wouldn’t do that.” I admit to feeling that resentment of being overlooked, missing out, not being good enough, not wanted, not considered, not influencing enough. I’ve got caught up in thinking what to copy, who’s doing well, replicate that, be more like her.
But I wanted to change that. I wanted to make sure I 100% backed women doing their thing on this platform. I wanted to free myself from the pressure of trying to be them. I wanted to change how I used this platform.
I wanted to be a good human.
It was so timely and exciting when Kimi from @pallet_palace_andco got in touch offering an item from her small business and within seconds I knew ‘Be A Good Human’ was the slogan for me, it spoke of where I was at with this whole Instagram-Mum-Thing.
And then Ōtautahi happened.
And the meaning grew deeper for me, the relevance grew stronger and I am so grateful I have something to put on my outside that reflects how I work to be inside, that speaks so simply but boldly of what I stand for.