13 hours ago
Before and after pictures are valuable tools in the fitness industry.
Social proof of what can be done with the right kind of application, time scale and expertise.
Done right they give a true visual depiction and in the even better one the coach explains some of the context in which these changes occurred.
That said.....there are some absolute stinkers too.... So far this week I’ve seen pictures in which the person was merely closer to the camera to show ‘gains’ and further away to show ‘fat loss’
I’ve seen a picture of someone pregnant in one picture and not in the other, with the claim it was fat loss...bizaare right.
I’ve seen ones with curved doors and windows (photoshop). More than anything many which showed well, nothing. Now this in some cases may be a ‘nod’ to your client as they’re doing great but often pictures, unless practically naked show very little in many cases and your eagerness to get things up gets the better of you as a coach.
Makes you look silly and probably fairly demoralising to your client who sees the statistical changes but the notable visual changes often come after that.
Photos are valuable tools in our ’tracking’ arsenals and used correctly can also, given the suitable permission from your clients (yes, you need that) give you a great marketing tool.
Stop trying to manipulate or ’tweak’ these things as in many cases it just makes you look silly.
Having said that there are also some incredible examples out there or true before and afters so those of you doing them, keep up the great work.
Ps. Bodyfat is measured as a % of lean mass and lean mass is typically measured in weight. I’ll expand on that important point in future posts.
#teambpphysique #gainz #abs #aesthetics #aestheticarmy #outwork #outworkeveryone #trainharderthanme #devoted #transformation #teamnodaysoff #shredded #shredz #fitness #beastmode #bodybuilding #fitfam #fitspro #fit4life #dreamchaser #makingthingsreality #sofit #swole #stayontrack #sweatunion #sheffieldtrainer 👉@ben_pagan at Sweat Sheffield