3 hours ago
@kaiagerber doesn’t look artsy, weird, eclectic, quirky, ugly, or any other descriptor of @prada that’s been used to label the aesthetic of the brand - she, along with many of the other looks, looks...safe. SS20 didn’t read as “ugly chic” and polarizing (albeit this causes discussions and an overall acknowledgment of envelope pushing) as past seasons have and I can’t help but wonder (shout out to Carrie Bradshaw) if an article I saw on @bof might explain why. The article mentioned that the brand is losing money, so maybe Miuccia is being instructed to tone down the ugly to bring in more money? Is this the precursor to what happened to Raf leaving Calvin Klein - great ideas leading to no real financial increase? And is this new safe space basically the new, but not necessary, Dries Van Noten (did anyone else get that vibe?), and if so, what space will Prada have in the market?