3 months ago
⁉️Recently, I was asked a good question: - what’s your favorite social media marketing trend for 2019.
For me this year, at least for now,😉 it’s Stories in Instagram.
And here are 5 social media marketing trends that will dominate 2019:
📌1. Social listening.
Social listening (monitoring) is the act of crawling the web and social media platforms to find all mentions of a brand (or any other keywords). This includes untagged brand mentions on social media, mentions of industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites.
📌2. Video content.
Every year, video content continues to grow, and in 2019, video content is expected to once again dominate the market. In fact, according to some experts, 80% of what we consume online will soon be video content.
In the past couple of years, social media influencers have become a major trend. We now have Instagram stars, Twitter influencers, YouTube millionaires. These people have millions of followers - their every post, or vlog, or tweet is instantly seen by more people than TV ad makers could ever hope for. It was grand and revolutionary when the power of social media influencers became clear to everyone - and it still is.
Given the vast amount of information being uploaded by people each day, it's become very easy to get insights into all kinds of information about the people sitting behind the screen. This has opened the door for enhanced personalization, and that, in turn, has increased consumer expectation for the same.
As much as 96% of marketers believe that personalization advances customer relationship.
The almost immediate future of marketing is real-time communication. The social media trends in marketing are the 24/7 customer support, real-time social selling, chatbots, and constant monitoring for a potential social media crisis.
❓And what’s your favorite social media marketing trend for 2019.😉 at Vancouver, British Columbia