4 hours ago
Virtual reality (VR) continues to be a growing trend, with people using it for gaming, movies, and more. But like any technology, there are questions and concerns about the potential privacy and security risks, one of which is the use of eye-tracking. Advertisers and marketers already study the way users' eyes navigate a page to better target ads. VR could make eye-tracking data more accessible, allowing this to be associated with other user profile information. It will be interesting to see the direction of this technology as it progresses.